Kamalika | Kamalika's Notebook

PayPal Online payment system giant Paypal, in a surprising move has blocked all personal payments to and from India. This suspension also includes transfer to local banks in India. However, customers can still make commercial payments to India but merchants cannot withdraw funds in Rupees to local Indian banks. According to some sources this is due to an issue between Paypal systems and RBI regarding transfer regulations and monitoring.

While the suspension continues, freelancers and personal account holders with PayPal will be facing the most difficult times. Although PayPal has assured of sorting out the issues to the earliest possible date and constant help to all it’s customers, but the move has brought about a sudden chaos. Freelance websites and all others who have Paypal support integrated to their service have been sending out alerts to all it’s Indian customer base regarding this sudden change. The move has also affected the Indian eBayers significantly with mounting levels of irritation.

The reactions from the general masses (those aware of this move) have been mixed. While some have denounced it as dubious move on part of PayPal or RBI, some have uplheld it as a righteous move to save other genuine accounts and transactions. It is now only a matter of time, to see what awaits in the near future. Till then hope is the only “currency” we can “bank” upon!!

For more updates, check out PayPal’s official blog.

Courtesy: Suman Banerjee

Search Engine Optimization, also known as SEO, is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the more traffic is driven to that Web site.

What is the difference between “organic” search listing and paid listing?

An “organic” search engine listing is a free listing of a site, usually found by a search engine’s spider and then ranked by relevancy according to the search engine’s methodology. In contrast, a paid listing is ranked according to how much an advertiser is willing to spend.

Do’s and Don’ts of SEO

The Do’s:

Do a thorough analysis of all your keywords and key phrases for your site, on the products or services that you are trying to promote through web.

Make sure you write a short descriptive title tag of what each page of your site is all about, and make sure they are all different. Search engines use the information contained in that title tag, compare them to the text on that page and rank it accordingly.

Provide relevent description, keywords for home page as well as internal pages

Provide ALT tags for all the images in your website. This will enhance your listing in the search engines your key

Develop the content on your page using the same keywords contained in your title tag.

Having a well-designed sitemap will ensure that each page of your site gets properly indexed by Google and the other search engines.

The Don’ts:

Don’t make your site entirely in Flash (or if you do, make sure to develop a html version of it)
The majority of search engines have problems crawling the links and text in flash objects.

Don’t make your site in frames.
The search engines only see the first page of the site and can’t crawl deep into your website.
As content is the king in getting search engine listing, so it is advised that you should all your contents crwaled by the search engines robots.

Submit your website once to the search engines and then wait for at least six weeks! Don’t use software that automatically submits your sites on a weekly or monthly basis, since it might penalize you in the long run.

Courtesy: Mithu Sarkar

PayPal’s suspension of Indian bank transactions

Basics of Search Engine Optimization

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